Upsetting the Apple Cart: The Power of Bold Change

Written by Dave DelVecchio, Maxady’s Chief Connector

Having worked in the fast-moving tech world for over three decades, I learned staying still is the fastest way to fall behind. Grounded in Moore’s Law—where processing power doubles every two years—technology is built on constant evolution. Yet, while most organizations drag their feet on transformation, real growth requires embracing change rather than fearing it.

To scale and modernize, my team regularly took on sweeping changes: turning a 90-year-old unimproved factory into Class A office space in under five months, acquiring and integrating competitor operations, and executing a complete corporate rebrand away from our original name.

Making massive shifts naturally pushes organizations into the "pit of despair"—that chaotic middle phase of any major project where doubt creeps in, obstacles peak, and critics whisper, "We never should have done this."

The key to successfully making bold moves is recognizing that this discomfort is simply part of the emotional cycle of change. By anticipating the friction in advance, you strip power away from the naysayers and keep the team pushing forward toward long-term success.

Dynamic growth is rarely neat. Whether you are retooling business operations, shifting brand direction, taking on a major transformation, or pivoting your career, real innovation belongs to those brave enough to make the leap.  Sometimes, you have to upset the apple cart to find a better way to put back the apples.